Hollywood and the Oscars:  The White, the Black and Everyone In Between

The life of a Toronto sports fan has always been a tumultuous one.  Whether it's the NBA, the MLB or the NHL, we've always had a chip on our shoulder; the kid who's invited to the party but never truly feels like he's part of the party.  So when we get a superstar, all-league talent, it's kinda a big deal. Until they leave.  And they go back to the cool kids where they belong.  But what if we had a chance to bring one back?  

For six (6ix) magical years, Vince Carter was the face of the Toronto Raptors.  I may be a little young to remember the glory days, but as someone who's been a diehard fan of the team for his entire life, there wasn't a time that I didn't hear Vince Carter and think "Toronto Raptors".   Unfortunately, during the formative years of my life, the name was an evil one, one that was reviled by all Raptors fans.  For us, Carter represented

The Vet Presence

The year is

This sucked.

With hidden pictures that require special passwords to open on seemingly legitimate websites and the like, the marketing team behind 10 Cloverfield Lane targeted the hardcore movie fan audience, knowing that that was where most of their money was going to come from.  By identifying that they 1) Didn't need the general audience to turn a profit on a $15 million film and 2) Most of their profit would come from loyal Cloverfield fans, the marketing team behind the film created one of the most successful modern film viral campaigns.  This was all done prior to the official announcement trailer, a mere two months before the film was supposed to be released, so when the general audiences were made aware of this film, the ARG would kick in and help sustain momentum for the film.   Click here for a full breakdown of the ARG behind 10 Cloverfield Lane, the amount of content created for this campaign is astounding.

And you know what? It worked like a charm.  10 Cloverfield Lane opened in March 2016 not only to rave reviews but also nearly made 10 x it's budget back at the box office, proving that the medium budget film still had a place in the film industry given the right marketing campaign.  

The Redemption Story

With hidden pictures that require special passwords to open on seemingly legitimate websites and the like, the marketing team behind 10 Cloverfield Lane targeted the hardcore movie fan audience, knowing that that was where most of their money was going to come from.  By identifying that they 1) Didn't need the general audience to turn a profit on a $15 million film and 2) Most of their profit would come from loyal Cloverfield fans, the marketing team behind the film created one of the most successful modern film viral campaigns.  This was all done prior to the official announcement trailer, a mere two months before the film was supposed to be released, so when the general audiences were made aware of this film, the ARG would kick in and help sustain momentum for the film.   Click here for a full breakdown of the ARG behind 10 Cloverfield Lane, the amount of content created for this campaign is astounding.

And you know what? It worked like a charm.  10 Cloverfield Lane opened in March 2016 not only to rave reviews but also nearly made 10 x it's budget back at the box office, proving that the medium budget film still had a place in the film industry given the right marketing campaign.  

The Redemption Story